On Wednesday, Burt’s Bees and Hidden Valley Ranch announced an unusual collaboration — a set of lip balms that taste like a basket of chicken wings.
The lip balm may remind customers of some classic American dishes — so just apply it to your lips if you dare, but don’t eat it.
By Thursday, the collaboration of nightmares (or dreams) was already sold out on the Burt’s Bees website.
Burt’s Bees collaboration with Hidden Valley Ranch sprung from an April Fools’ Day social media post.
Burt’s Bees posted a Hidden Valley Ranch-flavored lip balm on its Instagram on April 1, 2022 — with the assurance on the fake packaging that it retained a 100% natural origin.
Persons:
Kraft Heinz, Burt’s Bees, Danielle Wiener, Bronner
Organizations:
New, New York CNN, Burt’s, Valley, Bees, KFC
Locations:
New York